Rebranding can be a daunting prospect. Will a new website be required? Is the branding agency going to recommend putting a new logo on everything? Do we have the time and resources to manage this?
BrandBoost offers an affordable, scalable solution for businesses seeking to improve their branding without the commitment of a full rebrand. This "minimally invasive" package focuses on auditing and revising existing content, pinpointing weaknesses, and offering targeted recommendations for improvement. We’ll keep what’s working, and make strategic, impactful changes wherever possible within your timeframe and budget. The starter package includes essentials like refreshed website content and advertising concepts. For those looking to go further, BrandBoost provides a wide array of optional services, creating endless possibilities for brand enhancement.
BrandBoost offers an affordable, scalable solution for businesses seeking to improve their branding without the commitment of a full rebrand. This "minimally invasive" package focuses on auditing and revising existing content, pinpointing weaknesses, and offering targeted recommendations for improvement. We’ll keep what’s working, and make strategic, impactful changes wherever possible within your timeframe and budget. The starter package includes essentials like refreshed website content and advertising concepts. For those looking to go further, BrandBoost provides a wide array of optional services, creating endless possibilities for brand enhancement.
Website Optimization
Content Refresh
• Rewriting existing website content to align with updated brand messaging.
• Creating new copy for sections that need additional clarity or emphasis.
• Adding new sections and deleting obsolete sections to align with brand messaging.
SEO Enhancement
• Updating meta tags, keywords, and alt text for improved search engine ranking.
• Conducting an SEO audit and implementing on-page SEO improvements.
Visual Update
• Replacing outdated images with modern, high-quality visuals.
• Updating color schemes to better reflect the brand’s current identity.
• Adding new graphic elements (icons, illustrations) that align with the brand.
User Experience (UX) Improvements
• Recommending structural changes to improve site navigation and usability.
• Adding or updating call-to-action buttons for better conversion.
• Implementing mobile optimization for better performance on smartphones and tablets.
Functional Enhancements
• Adding new features such as chatbots, customer reviews, or social media integration.
• Simplifying forms and improving the checkout process on e-commerce sites.
• Integrating tools like email sign-up forms or interactive elements.
Brand Messaging & Tone Adjustment
• Messaging alignment
• Ensuring all content aligns with the brand’s mission, vision, and values.
• Revising the brand's tagline or slogans to be more impactful.
• Standardizing tone of voice across all platforms (formal, casual, friendly, etc.).
Storytelling Enhancements
• Crafting compelling brand stories that resonate with target audiences.
• Incorporating customer testimonials and case studies to build credibility.
• Rewriting existing website content to align with updated brand messaging.
• Creating new copy for sections that need additional clarity or emphasis.
• Adding new sections and deleting obsolete sections to align with brand messaging.
SEO Enhancement
• Updating meta tags, keywords, and alt text for improved search engine ranking.
• Conducting an SEO audit and implementing on-page SEO improvements.
Visual Update
• Replacing outdated images with modern, high-quality visuals.
• Updating color schemes to better reflect the brand’s current identity.
• Adding new graphic elements (icons, illustrations) that align with the brand.
User Experience (UX) Improvements
• Recommending structural changes to improve site navigation and usability.
• Adding or updating call-to-action buttons for better conversion.
• Implementing mobile optimization for better performance on smartphones and tablets.
Functional Enhancements
• Adding new features such as chatbots, customer reviews, or social media integration.
• Simplifying forms and improving the checkout process on e-commerce sites.
• Integrating tools like email sign-up forms or interactive elements.
Brand Messaging & Tone Adjustment
• Messaging alignment
• Ensuring all content aligns with the brand’s mission, vision, and values.
• Revising the brand's tagline or slogans to be more impactful.
• Standardizing tone of voice across all platforms (formal, casual, friendly, etc.).
Storytelling Enhancements
• Crafting compelling brand stories that resonate with target audiences.
• Incorporating customer testimonials and case studies to build credibility.
Advertising & Promotional Material Update
Ad Copy Optimization
• Rewriting ad copy to reflect updated brand messaging and tone.
• Creating new ad variations for different platforms (Google Ads, Facebook, LinkedIn, etc.).
Visual Refresh
• Updating the design of digital and print ads with modern visuals.
• Ensuring consistency in branding across all promotional materials.
Campaign Strategy Review
• Auditing current marketing campaigns and suggesting improvements.
• Recommending new promotional channels or strategies.
Social Media & Online Presence
• Social Media Audit
• Reviewing current social media profiles and content for consistency.
• Recommending updates to bios, profile pictures, and cover photos.
Content Strategy
• Developing a content calendar with posts that align with the updated brand.
• Creating new content formats (videos, infographics, stories) that engage the audience.
• Engagement tactics
• Suggesting methods to increase follower interaction (polls, Q&A sessions, etc.).
• Implementing social listening tools to monitor brand sentiment online.
• Rewriting ad copy to reflect updated brand messaging and tone.
• Creating new ad variations for different platforms (Google Ads, Facebook, LinkedIn, etc.).
Visual Refresh
• Updating the design of digital and print ads with modern visuals.
• Ensuring consistency in branding across all promotional materials.
Campaign Strategy Review
• Auditing current marketing campaigns and suggesting improvements.
• Recommending new promotional channels or strategies.
Social Media & Online Presence
• Social Media Audit
• Reviewing current social media profiles and content for consistency.
• Recommending updates to bios, profile pictures, and cover photos.
Content Strategy
• Developing a content calendar with posts that align with the updated brand.
• Creating new content formats (videos, infographics, stories) that engage the audience.
• Engagement tactics
• Suggesting methods to increase follower interaction (polls, Q&A sessions, etc.).
• Implementing social listening tools to monitor brand sentiment online.
Public Perception & Market Research
Brand Perception Analysis
• Conducting surveys or focus groups to understand public perception.
• Analyzing customer feedback from online reviews and social media.
Competitor Analysis
• Researching competitor branding and identifying opportunities for differentiation.
• Assessing industry trends and adapting the brand to stay relevant.
Customer Persona Development
• Refining target customer profiles based on updated brand objectives.
• Developing detailed personas to guide marketing and content strategies.
• Conducting surveys or focus groups to understand public perception.
• Analyzing customer feedback from online reviews and social media.
Competitor Analysis
• Researching competitor branding and identifying opportunities for differentiation.
• Assessing industry trends and adapting the brand to stay relevant.
Customer Persona Development
• Refining target customer profiles based on updated brand objectives.
• Developing detailed personas to guide marketing and content strategies.
Visual Identity Enhancement
Logo Refinement
• Making subtle adjustments to the logo for a refreshed look without a full redesign.
• Updating logo usage guidelines to ensure consistency across platforms.
Brand Color & Font Update
• Refining the brand’s color palette and font choices for a modern look.
• Creating a style guide to standardize visual elements across all materials.
• Making subtle adjustments to the logo for a refreshed look without a full redesign.
• Updating logo usage guidelines to ensure consistency across platforms.
Brand Color & Font Update
• Refining the brand’s color palette and font choices for a modern look.
• Creating a style guide to standardize visual elements across all materials.
Brand Consistency & Governance
Brand Guidelines Update
• Revising brand guidelines to reflect changes in messaging, tone, and visuals.
• Ensuring all team members and partners adhere to the updated brand standards.
Internal Training
• Offering workshops or training sessions on the new brand direction.
• Providing templates and tools for consistent brand application.
• Revising brand guidelines to reflect changes in messaging, tone, and visuals.
• Ensuring all team members and partners adhere to the updated brand standards.
Internal Training
• Offering workshops or training sessions on the new brand direction.
• Providing templates and tools for consistent brand application.
Packaging & Product Presentation
Packaging Design Refresh
• Updating product packaging to align with the refreshed brand.
• Ensuring packaging design communicates key brand messages effectively.
Product Display & Merchandising
• Recommending updates to in-store displays and merchandising strategies.
• Developing point-of-sale materials that reinforce the brand.
• Updating product packaging to align with the refreshed brand.
• Ensuring packaging design communicates key brand messages effectively.
Product Display & Merchandising
• Recommending updates to in-store displays and merchandising strategies.
• Developing point-of-sale materials that reinforce the brand.
Customer Experience & Engagement
Customer Communication Audit
• Reviewing customer service scripts, email templates, and other communication channels.
• Rewriting customer-facing materials to reflect the updated brand tone.
Loyalty Program Enhancements
• Updating loyalty program branding and messaging.
• Recommending new rewards or engagement strategies.
• Reviewing customer service scripts, email templates, and other communication channels.
• Rewriting customer-facing materials to reflect the updated brand tone.
Loyalty Program Enhancements
• Updating loyalty program branding and messaging.
• Recommending new rewards or engagement strategies.
Event & Sponsorship Branding
Event Branding
• Refreshing event materials (banners, brochures, presentations) to align with the brand.
• Ensuring a cohesive brand experience across all touchpoints during events.
Sponsorship Alignment
• Evaluating current sponsorships for brand alignment.
• Recommending new partnerships that resonate with the updated brand image.
• Refreshing event materials (banners, brochures, presentations) to align with the brand.
• Ensuring a cohesive brand experience across all touchpoints during events.
Sponsorship Alignment
• Evaluating current sponsorships for brand alignment.
• Recommending new partnerships that resonate with the updated brand image.
Sustainability & Corporate Social Responsibility (CSR)
Sustainability Messaging
• Updating messaging to emphasize sustainability efforts and initiatives.
• Aligning brand communications with CSR goals.
CSR Program Visibility
• Enhancing the visibility of CSR programs on the website and promotional materials.
• Creating content that highlights the brand’s commitment to social responsibility.
• Updating messaging to emphasize sustainability efforts and initiatives.
• Aligning brand communications with CSR goals.
CSR Program Visibility
• Enhancing the visibility of CSR programs on the website and promotional materials.
• Creating content that highlights the brand’s commitment to social responsibility.